The Road To Retail Innovation Through Apparel - pymnts.com |
- The Road To Retail Innovation Through Apparel - pymnts.com
- Delta Apparel, Inc. to Present at ICR Conference 2020 - GlobeNewswire
- A Las Vegas apparel maker wants to trademark ‘Big Truss,' the Ravens’ unofficial motto; pushback is expected - Baltimore Sun
- Global Athletic Apparel Market 2020-2024 | Personalization of Athletic Apparel to Boost Growth | Technavio - Business Wire
- Transforming fashion store with Apparel Design Software in 2020 - Customer Think
| The Road To Retail Innovation Through Apparel - pymnts.com Posted: 06 Jan 2020 08:05 AM PST When it comes to retail innovation, you can usually count on consumers' constant need for clothes to help drive new trends. At the start of the 2010s, retail merchandising was, at base, a lot of guesswork. The fashion industry made decisions on its seasonal lines once or twice a year, production runs were ordered and goods were shipped. If things went well and brands guessed right about consumer tastes, that was all well and good. If not, adjustments to the remainder of the stock would be made, and promotions and discounts were thrown out to motivate the consumer. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-founder Joaquin Villalba told PYMNTS in a recent conversation. However, it is increasingly out of date, and out of step with modern consumer behavior and preferences. Apparel life cycles for products that used to be measured in months are now measured in weeks. Better Merchandising The way brands guided their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general and accrue too slowly – too much like a "fulfilling prophecy," Villalba noted. Combining artificial intelligence (AI) with data – as Nextail attempts to do with its machine learning-driven retail merchandising platform – does the job better when it comes to aligning supply and demand. "If we have data that is coming in closer to the moment of truth [the moment of customer purchase], [then] it seems better to reconsider earlier decision[s] based on the information I have now," Villalba said. Even better, he noted, AI could consider the question and automatically optimize for it instead of making a decision at all. Better Smells AI is not the only area of apparel retail innovation. Odors, oddly enough, are also a driver. The problem with most athletic wear is that no matter how well it works, how comfortable it is and how much one loves a piece, eventually it will start to stink. Badly. Washing can hold off the issue for a while, but over time, most pieces always seem to have an underlayer of unpleasant odor, no matter how clean they are. Plus, Accel Lifestyle Founder Megan Eddings noted, overwashing can wear down the clothes until they ultimately get ragged and are thrown out. But while most people expect that their athletic wear will have to be replaced fairly often, Eddings is a trained chemist who is unwilling to resign herself to waste and unpleasant smells. "I was tired of throwing away my husband's stinky workout clothes. It was driving me nuts. You can wash that kind of dry-fit, polyester-type material, but the moment he started sweating in it again, the shirt became – I coined this term – 'activated,'" Eddings noted in an interview. Eddings' first move was to look for a better option, a search that rather quickly deadened. She found products that were advertised as smell-resistant, but they all had other issues. The odor-proof effect was created by soaking the clothing in heavy industrial chemicals or by using overseas labor practices that Eddings considered unethical. Three years and a lot of experimentation later, Prema™ fabric – the proprietary material out of which all of Accel Lifestyle's pieces are made – was born. The material is currently patent-pending in 120 countries worldwide. Much of the technical part of Prema fabric, and how exactly it keeps gym clothing from becoming an effective repository for stink, is a closely guarded secret. Accel does reveal that the fabric is a proprietary blend of silver-poly fibers woven with Supima (a type of high-quality cotton). The use of silver, a known antimicrobial, is not entirely new in athletic clothing design. But, according to Eddings, Accel is using the material in a different, proprietary way. Those are just some examples of how this area of retail is changing. Clothes may a relatively simple product, but merchants and brands keep finding new ways to improve not only the items themselves, but also their marketing and sales.   |
| Delta Apparel, Inc. to Present at ICR Conference 2020 - GlobeNewswire Posted: 06 Jan 2020 01:55 PM PST  About Delta Apparel, Inc. Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically-integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, COAST®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores and mid-tier retailers, mass merchants and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company's products are also made available direct-to-consumer at its branded retail stores and on its websites at www.saltlife.com, www.coastapparel.com, www.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,600 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.Company Contact:Delta Apparel, Inc. Deborah H. Merrill, Chief Financial Officer 864-232-5200 x6620 Investor Relations Contact: ICR, Inc. Investors: Tom Filandro, 646-277-1235 Media: Jessica Liddell, 203-682-8208 DLAPR@icrinc.com  |
| Posted: 06 Jan 2020 04:01 AM PST  His second line, "Lady Ballers," began in 2013, he said, and includes hats, T-shirts and sweatshirts with the slogan "Heart Conquers All." As with Big Truss, 5% of the "Lady Ballers" proceeds go to a nonprofit, Girls on the Run, which offers sports camps and other confidence-building programs for girls.  |
| Posted: 06 Jan 2020 05:15 AM PST LONDON--(BUSINESS WIRE)--The global athletic apparel market is expected to post a CAGR of over 6% during the period 2020-2024, according to the latest market research report by Technavio. Request a free sample report Sponsorship for brand promotions is one of the key factors anticipated to drive the market growth during the forecast period. Sponsorships for the Olympics and other international sports-related events enable vendors operating in the global athletic apparel market to increase brand awareness and visibility. As a result, audience at these events develop a strong affinity toward the sponsoring brands. To further strengthen their relationship with existing and prospective customers, vendors also offer incentives such as event tickets and private reception. Strategies such as these make a positive impact on the audience, which in turn, helps vendors to influence the customers' buying decisions, and thereby drive the sale of athletic apparels. To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR40612 As per Technavio, personalization of athletic apparel will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2020-2024. Global Athletic Apparel Market: Personalization of Athletic Apparel Personalization of athletic apparel allows customers to purchase athletic outfits as per their requirements, which can be in respect to the choice of color, fabric, logo placement, and others. Vendors are also offering options for customization for athletic apparel through websites. This provides customers, especially millennials engaged in sports activities, easy access to personalization services. This trend is expected to drive the market growth during the forecast period. "Growing preference for athleisure clothing, increasing participation in athletics, and rising brand endorsement activities will boost the athletic apparel market growth during the forecast period," says a senior analyst at Technavio. Register for a free trial today and gain instant access to 17,000+ market research reports. Technavio's SUBSCRIPTION platform Global Athletic Apparel Market: Segmentation Analysis This market report segments the global athletic apparel market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America). North America led the athletic apparel market share in 2019, followed by APAC, Europe, South America, and MEA respectively due to the presence of several global vendors carrying out extensive promotional activities including branding, sponsorships, and brand endorsements. However, APAC is expected to witness 32% of the growth owing to the growing demand for athletic apparel from sports enthusiast millennials from economies such as China, India, South Korea, and Australia. Technavio's sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request a free sample report Some of the key topics covered in the report include: Market Landscape
Market Sizing
Five Forces Analysis Market Segmentation Customer Landscape Geographical Segmentation
Market Drivers Market Challenges Market Trends Vendor Landscape
Vendor Analysis
About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.  |
| Transforming fashion store with Apparel Design Software in 2020 - Customer Think Posted: 06 Jan 2020 11:26 AM PST  Usually, individuals related to the clothing business ask us why it is vital to choose fashion design software and integrate with eStore. You will get a good idea about it in this article. This solution can uniquely contribute to the unique contribution of clothing. At this point, when it is about getting fit, the custom apparel industry will never see destruction. Current experienced customers may remember better anecdotes about this. Customization and adaptability can be knowledgeable about the detailed condition without any stretch from the beginning of the plan. Also, in other fitting parts, an accurate approximation is being made to make fit and flawless with fixed adjustments. The business should be fruitful by winning the trust of customers. Since the year 2015, the growth in the market dependent on eCommerce seems inconsistent. You can arrange for the first time and execute online for the first time with free conferences about markdowns and refunds for customers. In the tech-driven era, when the world of style is moving rapidly towards customization, again in a comparatively structured ensemble, the commercial is something that people usually want to do 'no.' People are not deterred from rehearsing clothes when they explain how to create their style and plan their unique way. Apparel design software primarily works here. This enables the client to plan their clothing effortlessly. Customers are not currently reinforced, accessible with online eStore stock. When we talk about the clothes shop, customers feel honored when purchasing clothes that have been modified by them according to the shading, surface, and structure of their clothes. Points for choosing apparel design software with fashion stores:Remove issues related to booking: Research shows that every thriving business pertaining to the apparel offering is expanding to encourage booking appointments. Due to the administration of such an outstanding solution, it is challenging to deal with the number of customers visiting the site during festivities or specific events. This is about booking an appointment, which hurts your valued customer. Dealing with online problems through customization software is an accurate and ideal way to deal with customers on the web 'by visiting your site. Enhance overall growth: By opting for software tailoring, textile enterprise owners can increase their income. These days, customized software is in the colossal request, as each end-client searches for personalization of their clothing, as indicated by their avocation. This expands the deals as a clothing enterprise proceeds. Make Your Paradigmatic Improvement on the Web: Custom fitting is fundamental to establishing a significant level of characters as a business because customers need a wide choice of casual attire on lapels, sleeves, catches, and fixation of great merchandise. By guessing and planning on the web all the time, they will be bright and energetic and have to use the advancement of the clothing mix. Don't hesitate to advance the business: To promote on the web, you reach your outside areas under the sun, starting an online business. Integrating fashion design software with e-apparel stores improves your scope, and because of this, you can notice your crowd around the world. When the customer understands the highlights you have given, they will contact you for various deals. In each such situation, the referral would likewise assume a vital function, and customers would engage with their peers, family members, and co-workers. With the changes taking place in a world driven by this technology, brands and items are becoming obsolete in a shorter time frame. In such situations, when the tastes and inclinations of individuals change rapidly, the coordination of apparel design software is outstanding in other solutions that may involve providing in upcoming and custom-end custom-custom, stylish clothing. Integrating the software is a decision that you will not face any difficulty in making. In any case, it is increasingly essential to agree with the product, which is very experienced in their work. Take the ideal time and thoroughly examine every factor of the product you choose. To increase business, customization software with your online store is a great option. You need to integrate apparel design software, which will help you reach new and old customers. This precisely coordinated software allows the entrepreneur to offer customer customization options by introducing software to achieve a focused edge and to stand tall among the group. We at iDesigniBuy offer apparel customization software that has the most recent and proposed functionality. We will provide appropriate support at every angle and break down the question of what kind of software is essential and smart with your apparel store. Contact us now.  |
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